so what now?

is this the bit where it gets expensive?

First we can talk about what you think you need. We’ll wonder if we’re going to get on. (We don’t have to be best friends, but there has to be a certain empathy, so don’t send me a RFP, because that’s you off on the wrong foot). You’ll worry about how much this might cost. I’ll worry about telling you how much this might cost (but not for long).

Then you go back to your office and I’ll look up the price of something expensive I’d like to own so I can decide on a fee for your design project. (If I mention ‘KSL Kondo’ you should back away slowly, keep smiling and make no sudden movements).

Next time, I’ll tell you about my ideas. You’ll go ‘wow!’ If we’re in my office, you’ll be so excited you’ll even forget about trying to steal my cool stuff. And when you get to the page in my proposal where it says I want at least half the fees in advance, you won’t even choke on your biscuit.

last one out turn the lights off

You still here?

I don't lose clients very often. It seems that once you’re aboard, well, you’re here for good (Hotel California Syndrome?)

Sometimes I sack a client just to keep the rest of you alert. My clients – the ones still standing – seem to like the way I approach things. Some I’ve worked for four or five times, bizarrely as they change jobs it seems one of their first thoughts is to get me involved.

My design work apparently gets results. And they know they won’t often hear me say ‘this will do’ — unless it’s immediately followed by ‘but this would be better…’

corporate + brand identity | graphic design | website design | dog walking

^ Scroll to Top