A ‘tweaked’ identity, support literature and website for an independent Glasgow-based exercise studio, whose principal focus is on the Gyrotonic exercise system (the video explains it all).
The Studio’s client base extends from professional dancers at The Scottish Ballet to those recovering from surgery or injury and those who view it as a kind of stress-free healthy lifestyle ‘maintenance routine.’
The new site presents a more sophisticated image while conveying a calm, welcoming personality appropriate to the ‘one to one’ nature of much of the work.